Interview with Lukas Nosek, leader of SpenglerFox’s practice group for Industry & Manufacturing
First, it’s important to say that industry is a really huge term. It can involve anything from producers of microchips to construction of airplanes or oil tankers. So depending on the segment, our customers face different or varied issues. Just giving an overview, I can say that some businesses I work with have been impacted, for example, by low oil prices. Then there is the rare metals and mining sector that faces different issues as concerns product demand. If we move on then to the automotive industry, I see a good outlook there. One client recently told us that based on the auto industry you can tell where the global economy is in the business cycle: when a recession starts cars sales drop, but when consumer confidence hits an upswing, car purchases are one of the first things to recover.
Similarly, if I give a further prognosis for the global economy, you can see a fixing of regional roles. I would say that high added-value production comes from the West. Meanwhile, what you might call low added-value production comes from the East. However, automation is changing this status quo. I have recently had conversations with customers who’ve talked about disruptions in this West-East production flow. For example, some American companies are now finding that it makes better sense for them to bring production back to the US. This might be for cultural reasons, for linguistic reasons, what have you. One customer, who had in the past outsourced roughly 40 jobs to India, recently decided to insource (or repatriate) these jobs back to the USA. They found that they could do the
same work with less people and a common language/cultural outlook and generally aligned expectations helped to streamline production processes.
Other companies are rethinking where they hire based on internal research into productivity. One of our clients, a globally-renowned coffee maker, recently decided to keep a majority of its workforce in Switzerland based on a huge battery of internal productivity assessments. Detailed research showed they got more bang for their buck from their Swiss team, despite the fact of higher wage expenditures in that country.
The rare metals and microchip production sectors are currently subject to a regional monopoly. Almost all the manufacturers/producers in this area are
Chinese-owned and the Chinese are very intent on keeping all related production in China. This is not without its challenges, however. New environmental and
ecological regulations and greater internal (domestic) demand for worker protections are slowly starting to make China more expensive than it used to be.
The current global outlook suggests continued growth. You see a lot more cost rationalization in various business sectors. In recent years this has translated to a boom in mergers & acquisitions. Recent purchases that come to mind can be seen across diverse industries; namely Boeing’s purchase of Lockheed-Martin, Siemens acquisition of Alstom, etc. Other industries where I see interesting growth include cosmetics. It is interesting that production and sales of chemicals that go into personal care products is growing fast. I think you could chalk this up to standard human needs: most of us want to look good. So even in lesser-developed markets, where consumers might have lower disposable income, you still see layouts for beauty care products (i.e. lipstick) the moment female consumers have some extra cash in hand. If I speak to a prognosis for global markets over the next 20 years, I think you will see a number of "new" trends.
Oil will get cheaper and producers will have to get used to prices at 60 USD/barrel. I think businesses also understand that they have to invest more in research & development and added value for their products to reap greater returns from product sales. In general, I think the industry segment will grow between 5-10% in the coming years: of course this will all depend on the specific industry and the specific geography. Depending on the evolution of local political-economic conditions in these markets, I can foresee Cuba, Iran and North Korea as rapid-growing economies (should their political regimes allow for this). Looking at growth from a global perspective though, I expect we will see more rapid changes in business cycles. I think the decade-long intervals are now gone: boom-ust periods will now shorten to a matter of 3-7 years and also will affect various global territories differently.
I see sourcing engineering talent as a key problem. The interest among students (potential job applicants) is just not there. A rigorous engineering degree programme is tough: not sexy. What to do with an engineering degree is less tangible for students looking to pursue university studies. I guess engineering is not as fun as politics, business studies (an MBA) or whatever. I’ve definitely seen a drop-off in interest in engineering and see a younger generation of students that has not kept up with studies in this area. This has resulted in an Industry sector where there is sufficient talent on the commercial side, but where the tech skills are lacking. It’s hard these days to find a match-up where talent has the necessary technological knowledge as well as the soft skills needed for leadership roles. This reality has also been influenced by the disappearance of apprenticeships. Those are gone. And what you see is a generation of graduates (job candidates) that lacks practical skills. A candidate may have 5 MBAs but completely lacks practical knowledge.
Technology is taking away the human touch in business processes. If I look at searches and recruitment, I think you need to see people and have human interaction. Technology does make people accessible. But companies are made of BOTH technology and people. You need human interaction to make valid assessments of people. You need to get a feeling or sense of who they are as candidates. I increasingly have a lot of business contacts, who say "send me an email; don’t call me."
And I understand that this can help cut down on costs, but the flipside is that it short-changes recruiters and HR consultants in getting personal insight. I think technology is important, but in our business we need to think carefully about how we use it. It should facilitate the communications process but not become the communications process. Consider the technological tools I use on a daily basis, I would say they are helpful. But at the end of the day, it all boils down to the people using them. For example, FileFinder is a great tool, but the value I get from it is only as good as the people entering, editing and handling the data we collect in it.
Technology is important, but the people factor (the human contact) is what is real, i.e. what informs and drives candidate placement.
I think differences are rapidly decreasing. We do live in a global village now. There are, of course, still some differences if you‘ve jumped from a small market into a global city. When you work in a small market, people are still much protected. But if we look at cities like London, New York and Singapore, those locations are what I would call global. I think placements in different global geographies also depend on the general view of that venue among candidates: simply put, it’s less of a problem to attract people to nice areas. So, understandably, we can still come up against problems sourcing people to Nigeria, Angola, Iraq, or perhaps even Nicaragua and Saudi Arabia. Ultimately, we really have to look to find the best talent for our clients: in some cases it’s "local" , in others the search becomes "global". At present it tends to be the Middle East, where we have the smallest talent pools.
However, I believe this will quickly change. I think the typical situation now, where the American or European goes to China to consult or provide insight, will decrease. I believe you will see more Eastern talent flowing into mature markets; namely to fill talent gaps.
In developing markets you can see people getting more or better education . Also, globally, there is the cost: value issue of getting an education. I see a change now where emerging or developing markets are gaining access to better skills and quality education with a lower need for investment. You also have the generational issue now where the "land of opportunity" concept has all but disappeared. Graduates have a rougher time entering the job market. For
example, when I started university as a student in engineering, we were drawing designs on boards with pens and chalk. My father (also an engineer) told me that, during his studies, it would take a team 10 weeks to design a gearbox. Every change had to be drawn on paper using ink – simply a nightmare. Now it takes one person a few hours to manage the whole process using 3D design software and tools. Or look at my grandfather, who worked as an accountant, he used to be part of a division that had 80 employees. Now that division consists of one person working with a SW solution from SAP. I think worldwide we see many
graduates facing the tough challenge of integrating technical skills with market demand. Some people may shout "I have an MBA!", but those degrees have been
largely commoditized. I think, besides technology, there are a number of issues that are causing a "big shift" on world labour markets. In the West, for example, you find you have to overcome issues of entitlement, which is a true challenge in Europe. With the EU’s single market for labour, you see competition getting tougher. Say you’re a logistics company recruiting drivers for long haul shifts across the continent, who do you work with: a driver from a more developed
market that requires a specially-fitted seat, air-conditioning and a max. work day of 8 hours? Or a driver from a less-developed market, who will run a 48-hour shift, needs no air-conditioning and no special seat. The post-Great Recession labour market has changed and it’s not clear when, and if, previous perks and benefits will get back to where they once were.
Be authentic and realistic. Before you launch a recruitment process, think about this one thing: do you know what you want? If the answer is "no", then don’t approach a search firm. I find increasingly that people from the corporate sphere have forgotten what it’s like to be on the other side of the table. Essentially, you need to treat your job candidates the way you’d like to be treated. Also, I think in many cases you know during the interview itself if a candidate should move forward or not. So I find it’s good to go with your instinct. In such cases, I keep thinking back to the book, Blink, by Malcolm Gladwell. In that book, Mr. Gladwell notes that, as human beings, our gut feelings are right 80% of the time. So you don’t have to overthink the interview process. If you see the skills, if that personal connection is there, then go for it.
Unfortunately, I think we find ourselves in an era where we have too many choices and this leads us to think too much. Interestingly enough, I recently spoke with a group of clients and asked them who their ideal employer would be: none of them listed the company they work for. And I think that’s something we need to think about – both from the employer and employee perspective. It’s the small things that build relationships and that foster employee loyalty. I think as HR managers and consultants, we need to filter through all the noise and keep things real. We need to be genuine and speak realistically: in the future, the candidate will most remember, and likely appreciate, the recruiter, who was most frank and honest with him/her.
We need to relearn how to step outside ourselves (step away from our own needs) and think how our decision-making affects the other party or other parts of our
business. Mainly, we need to think about how it affects our company reputation. No feedback is no good. This is a message that I continue to emphasize with my clients. We live in a very hectic world, where we are increasingly losing sight of what’s normal and what isn’t. We can’t work solely based on a model or a paradigm. The world works differently and we need to listen to what the world wants.
We are delighted to announce the hire of Dr Eva Wuellner, Regional Practice Group Leader, MEA - Family Businesses and Technology “Based in Dubai, Eva will support our clients in both Executive Search assignments and Human Capital Services projects (Leadership Development, Assessment Centres, HR organization…). Having worked in multinational enterprises and family groups (Unilever, Amazon, FANUC, Lindab, Wadi Group), Eva has gained a broad cultural and professional expertise while working in Germany, Luxembourg, Russia, Czech Republic, Hungary, Egypt and Kuwait. Along her career, Eva grew her expertise in Talent, Change and Performance Management and Recruitment/Talent Acquisition. Eva holds a Master degree in Economics from the University of Passau, Germany, and an MBA General Management from the European University of Economics and Management in Luxembourg. She earned a Doctorate of Business Administration from Surrey Business School, UK, with the doctoral thesis titled “Talent Management in Luxembourg”. Eva is a fellow of the University Forum of Human Resource Development (UFHRD) and the European Institute for Advanced Studies in Management (EIASM). Eva speaks German, English, French, Italian, Spanish, Arabic, Russian, and Portuguese.” Says Cedric d'Halluin, Partner, Emerging Markets - Middle East, Africa, Russia, Turkey. “I am thrilled to join a multi-cultural team of Executive Searchers and HR professionals in a company that is grounded on high ethical values and family spirit with a strong customer-centric approach.” Says Dr Eva Wuellner, Regional Practice Group Leader, MEA - Family Businesses and Technology.
Xenia Becker and Cedric d'Halluin of SpenglerFox collaborate with GoINPHARMA to discuss compliance and globalization changing approach to leadership search in pharma and healthcare. Executive search and recruiting have changed rapidly over the past decade. Most of these changes stem from a deep restructuring of client needs. Whereas, some 10 years ago, businesses were asking executive search firms to fill top leadership and sales management roles, clients, in the past half-decade, started asking for placements in the fields of Market Access or Medical Affairs. The way larger pharma companies approached their business had changed. Many went from a commercial sales view of doing business to adopting a more scientific approach to bringing goods and services to market. Demand for leadership with deeper technical know-how grew. In emerging markets, the situation is not that different. Compliance issues have had a big impact on how corporate HR picks new leadership hires. The expat vs. local approach to hiring has come full circle. Initially, expats were brought in to emerging market countries to mentor and help with transition and economic restructuring, then local talent hires gradually replaced them. However, during the last five years or so, the environment in many emerging markets (i.e. Brazil, Russia and Turkey) has changed. Markets have become more regulated and subsequently ways of doing business have changed. Market buzzwords no longer include “expansion”and “adding headcounts”; instead, headquarters for multinationals in these markets now speak of “compliance” and “rational growth”. Because of new regulatory demands, company leadership teams are generally more cautious and calls for expat-influenced management have once again grown: due to their more extensive experience in handling compliance-related decision-making. Management and Leadership Skills Candidate skills have always been important. However, businesses (as our clients) have gone through significant evolution and this has changed their demands. If you go back a decade, it was very likely that a German company filling an executive post abroad preferred to, and did, hire a German candidate. This is no longer the case. Also, mobility is an increasingly important factor. More businesses seek people for leadership roles who are willing to relocate. This fact breaks with previous industry standards where business executives and upper-level managers focused primarily on career development. They took on a position expecting to advance within that specific worksite (geography). Today, however, markets like Germany are opening up to foreign talent: businesses are putting knowledge and skills at the top of their recruitment qualification wish lists. Key Skills in Demand Soft skills have grown in importance. This is particularly true for the pharma industry, and this stems from the fact that regulatory norms have changed a lot over the past twenty years. Previously, sales teams (and their leadership) had much more freedom in their approach to business. However, this has all been halted by regulations that look to curb potential corruption. This means that companies have had to look for new ways to build relationships with healthcare professionals. Businesses need leaders that keep an eye on compliance and work within the letter of the law and focus on sales team monitoring. Alongside that, pharma businesses now also place greater importance on executives’ ability to manage multicultural teams and to work within so-called matrix organizations. This means leading and providing guidance not only for local business units, but also therapeutic divisions, which can be a challenge. A further critical skill is executives’ ability to optimize production processes. Business leaders now look more at efficiency alongside improved production. This has been the case for the past few years: businesses are looking to minimize waste and focusing on lean management tools. The Great Recession did much to push this trend. Prior to the economic slowdown, there had not been such a big need to focus on efficiency. Now, this has all changed. Clients have excellence centers for lean management in pharma production. This, in turn, has changed pharma companies’ approach to talent sourcing. Previously, businesses had been more conservative, i.e. they hired talent with pharma backgrounds for pharma roles. Yet in recent years, they have switched up their search approach in the quest for efficiency. Now, it is common that a pharma company will look, for example, to the automotive sector to find the efficient leaders it needs. In emerging markets, retention and development of executive talent is just as important as the search process. Businesses increasingly focus on leadership development and use of assessment centers. Executive HR teams have moved from mass recruitment of new employees to intense development of existing teams; businesses are moving away from operational approaches and focusing more on strategy. They put more effort into strengthening the teams they have in place, rather than running external searches. One could say that companies have moved from an expansionist view of doing business to a strategist one. Impact of Technologies and External Influences Businesses increasingly talk of pushing forward with technological advancement; for example, as part of phenomena like Industry 4.0. However, the key ask organizations now have for their leadership at present is greater creativity. Businesses want their executives to be more flexible. You also see a greater push for a bottom-up approach to leadership versus traditional top-down models. Company leadership increasingly feels that customer-facing team members have a more direct relationship to the consumer: they have direct feedback on what the market wants. A specific reality impacting emerging markets involves local manufacturing. This is the case in Brazil, Russia, Saudi Arabia, South Africa and Turkey. Governments now have requirements that businesses invest in local manufacturing in order to get approval for price reimbursement for medicines and medical devices. Essentially, companies must localize production or they get booted from the market. This creates a further dilemma for multinationals as the talent for managing production is not always readily available on local markets. Overall, this is part of a broader cycle involving the expat/local/expat-hybrid recruitment cycle mentioned earlier. Some businesses have looked to bridge the expat-local talent gap by recruiting via national diasporas. They put together special packages to bring their countries’ expats back to their home markets. This has been a preferred recruitment strategy for emerging markets in recent years: businesses search among talent that has relevant, important cultural ties but who have also worked in different cultural environments and can offer a fresh perspective. The Future Executive Executive talent must increasingly be people-oriented. Businesses are shifting away from hierarchical leadership; these days, the focus is more on the team. This also stems from generational changes within businesses where younger leaders place greater importance on meaningful work assignments. Meeting this need has also become critical due to a lack of talent in many areas: need for retention is a key motivator. Leaders also need to focus on the needs of their teams and what younger generations now expect of work environments. For example, perks like home office have become standard. Whereas, a decade ago this was rare or unthinkable, most businesses now offer a mix of on-site (workplace) presence coupled with home office days. On-site vs. home office arrangements also place a new set of demands on executive leadership. Directors need better communication skills and they have to invest in developing trust across teams that may not be physically present on a daily basis. Executives have to check in regularly with their managers and lower-level teams and agree on reporting schemes that satisfy both sides. In emerging markets, executives increasingly expected to focus on effectiveness and efficiency. For example, you see pharma companies moving to an FMCG mindset. As the market for OTC products begins to grow more rapidly, sales demands a more aggressive approach. Pharma companies are looking for consumer-empathetic (consumer-minded) talent to drive and manage operations. Moving Forward: Take-aways As has been summarized in the text above, global economic forces are rapidly changing what businesses need from their top executive management. Our view at SpenglerFox is that clients must consider leadership placements within the framework of ever-changing business environments. Top executives will need to put together teams that can work within new regulatory structures, run flexible organizations that react quickly to new production needs, and introduce management styles that accommodate multi-generational employee teams. Investment in the development of forward-thinking and strategy-focused executive talent will ensure that your business succeeds on global markets in the coming decade. For more information please contact Xenia Becker Image credit : rawpixel
We are delighted to announce the appointment of Maciej Kotowicz, Country Manager - Poland. “It is with great pleasure that I announce our latest addition to the SpengerFox Group, Maciej Kotowicz, who will assume the role of Country Manager – Poland. Maciej will be based in Warsaw, one of our firms strategic hub locations and drive further growth in Central Europe as part of our overall business strategy.” Says Jens Friedrich, CEO of SpenglerFox Before joining SpenglerFox, Maciek spent the past 12 years as a Partner at Heidrick & Struggles in Poland. His focus has been on Executive Search and Leadership Advisory mainly within the Consumer and Industrial space in CEE. Prior to that Maciek gained substantial experience in General Management as the MD of Tate & Lyle as well as in strategic HR as the HRD of Ahold. “I am delighted to have joined SpenglerFox during this exciting chapter in the companies history and bring my experience to grow and develop the business and team in Poland as well as across wider geographies of SpenglerFox. To succeed in this industry you have to be a true expert and that is the minimum requirement of our clients, the generalist era is over” Says Maciej Kotowicz, Country Manager - Poland of SpenglerFox