Even though the Middle East emerged much later than Europe and the US on the international business scene, numerous conglomerates and multinational companies have established some kind of a set-up in the region. Attracted by the promising growth potential, many multinationals have built large local and regional teams in the main cities such as Istanbul, Cairo, Dubai, Casablanca or Riyadh. Just like anywhere else on the planet, the progress of telecommunication, the increasing interconnectivity of cities by plane and the hiring of the first millennials, have shaken the established organizations to their core. Working space is expected to be friendly of modern design and even a place where you can have fun in. Permanent email and phone connectivity blurs the boundaries between home and work space. Businesses in the region are now challenging the traditional office space, where employees worked a rigid 9am to 6pm shift sitting at their desk. Video conferencing, informal meetings, and work on a project-basis require additional facilities.
One of the growing trends in the Middle East, which is gaining popularity day by day, is the flexibility for employees to work from home. Some of the cities in the region, more particularly Istanbul and Cairo, face horrendous traffic. It is not unusual for employees to spend 3 to 4 hours a day commuting. It is thus no surprise that home-office flexibility becomes as important as remuneration, benefits and job content, when it comes to attracting or retaining talent.
In the recent years, multinationals have started to adopt an open space set-up to reflect their values of transparency and teamwork. Directors and Managers are now invited to join their teams in an open space. Meeting rooms offer the required confidentiality for conferences and sensitive conversations. This is sometimes hard to digest in a region where a private office stands for position and status.
An even more advanced form of this trend is desk-sharing. The idea came as a solution to reducing office costs, which may well be the second largest expenditure after payroll, while desks are often underutilised. Consultancy firms whose teams often spend most of their time at client sites, lead that initiative, which enabled them to improve their P&L significantly.
Newly-founded businesses are early adopters of nomadic work habits. Co-working is booming in cities like Dubai, a hub for regional start-ups. Flexible desks and meeting areas are offered by well-known global players in flexible workspace solutions, however independent co-working spaces are flourishing. Even the government-managed free-zones are now offering workspace to newly registered companies.
This whitepaper attempts to highlight trends on the workspace evolution in the Middle East region, and how the latter impacts on international businesses. We believe the best way to explore these trends would be through testimonies of people that have led and/or coordinated their implementation in their business environment. We selected key note speakers, each one representing one of four key markets in the region: Dubai, Egypt, Turkey and the Kingdom of Saudi Arabia(KSA) and asked them the same questions for consistency.
We hope that our exercise will provide you with interesting insights and perhaps some food for thought.
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Rex was hired as a Project Director for a multinational factory in China. He held a similar role with another multinational before accepting this new position. The recruitment process was rigorous and exhaustive with many rounds of interviews with various department heads at regional and global levels. Rex was offered the position and accepted, reporting to his new boss (The Global Head of Supply Chain) who was based half way around the world. In his new role, Rex did not directly manage a team, however, he was responsible for managing several department heads that did not report to him. Rex was also responsible for updating all key stakeholders at headquarters on a project’s status. Sadly, Rex only lasted one year in this role, since he was not able to match the performance expectations of multiple stakeholders. This is a situation where Rex would have benefited from executive coaching. Amidst the daily demands of his job and the expectations of his stakeholders, Rex needed to better manage his focus while making strategic decisions at every moment to achieve goals and make progress. Like Rex, every level of management can benefit from coaching. But the individuals who benefit the most from executive coaching are those who are motivated to pursue growth in their personal and professional lives. In most cases, new hires at every level do not receive enough support for grasping an organization’s culture. Michael D. Watkins, Professor of Leadership and Organizational Change at IMD and author of “The First 90 Days: Critical Success Strategies for New Leaders at All Levels,” explains that all new hires at every level must gain insights into the values, norms, and guiding assumptions of an organization. At the same time, they must navigate the very fine line between working within the existing culture framework and seeking to change it. Executive coaching is a natural next step in working with companies transform their businesses and aligns perfectly with my own life purpose and passion. I have been working as a retained executive search consultant for over 10 years, helping companies succeed by finding the right leaders as a search consultant, and then coaching these senior executives to reach their fullest potential. Transitions are always difficult for any organization. Whether through an internal promotion or an external hire, most senior executives receive only a basic orientation and onboarding. In a recent Harvard Business Review article, “Onboarding Isn’t Enough,” co-author Michael D. Watkins finds most companies are doing little to support the onboarding process. “Nearly all large companies are competent at the administrative basics of signing leaders up, but that level of onboarding does little to prevent the problems that can arise when working with new colleagues and grappling with unfamiliar cultural norms and expectations,” Watkins says. In my discussions with HR decision makers and business leaders about their biggest challenges, I have learned that many companies are trying to transform their organizations in a marketplace where disruption is constant. In this VUCA environment, some of their strongest business leaders were not performing as successfully as they once had and were having difficulty adapting to change, new market landscapes and new processes. These are very common themes and challenges that I consistently hear from companies in my travels. I realized that as an executive search consultant, my value in impacting a company positively stopped at the recruitment and hiring process. I knew that I wanted to continue helping clients and executives succeed beyond the appointment of a senior leader, and this is why I began executive coaching. Technology advances in the last several years have created a much faster and more complex world. According to the renowned mindfulness expert Rasmus Hougaard, our attention in the workplace is under siege. We are constantly under pressure, always on, overloaded with information and trying to work in distracting environments. Executives today face many more challenges in adapting to change and successfully keeping pace with these complex work environments, compared to ten years ago. Authors Thomas H. Davenport and John C. Beck in their book, “The Attention Economy: Understanding the New Currency of Business”, advocate that understanding and managing attention is now the single most important determinant of business success. Coaching positively impacts a company’s bottom line by helping executives remain present, be focused and make optimal moment-by-moment decisions that deliver optimal results. As I look back at my work as a search consultant, my most fulfilling moments were helping executives achieve their goals. Many senior executives in Asia, Europe and the US have reached out to me to explore job opportunities, but also seek career guidance. With every inquiry, I always tried to take the time to share my thoughts and advice. In doing so, I felt I was giving back to those who mentored me throughout my own corporate career. Many search firms like SpenglerFox offer executive coaching and HR consultancy services in addition to traditional retained executive search. To receive further information about the executive coaching services, please contact Mary Kramer at firstname.lastname@example.org. About the Author: Victor Filamor Victor Filamor was SpenglerFox’s Country Manager Hong Kong and Asia Consumer Practice Leader in 2007/8. He is currently a Partner and Certified Executive Coach with a retained executive search & leadership advisory firm in Hong Kong and Singapore specializing in the Consumer & Retail and Industrial sectors. Prior to his executive search career of over a decade, he had 25 years of P&L management, as well as marketing, sales and operations management experience with Consumer and Industrial Fortune 500 companies and Asian multinationals. He has lived in four countries across Asia Pacific.