Competitor Benchmarking / Employer Branding Diagnostic Enhancement

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Custormer Challenge

Employer Branding Survey: pharmaceutical company aimed at becoming one of the top 10 companies in the MEA region within the next 5 years and to achieve this they needed to attract the best talent.

Human Capital Solutions

SpenglerFox completed talent mapping of current positions in UAE. Reviewed shared data provided by company. Completed face to face interview with group of current employees, randomly chosen across the organization. Completed interviews with group of employees who left the company. Completed interviews with employees representing benchmark companies within the current top 10.


  • Provided detailed information about perceptions of own company. 

  • Provided details about brand perception about competitor companies.

  • Identified areas for improvement and provided suggestions

Key Contact: Mary Kramer

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